When it comes to education, parents want what’s best for their children. Likewise, when working on a new brand for a client, I want what’s best for their business! Least to say, I was really excited when the founders of InterPlay Learning Academy approached me with their vision to establish a brand that coincided with a new educational opportunity for children and their families which focuses on thriving in a non-traditional learning environment. InterPlay Learning Academy offers clinician created curriculum, where the needs of each child is met through building healthy foundations for social, emotional and academic growth.

Being a wife to my husband who was diagnosed at age nine with Obsessive Compulsive Disorder and Tourettes Syndrome, I cannot emphasize enough the appreciation and value I hold towards educators who are empowering children by fostering unique environments supported through building relationships with therapists, teachers and staff which encourage individualized learning and personal targeted goals. What’s even cooler, is that not all their curriculum is based within a classroom! One unique “Friday” factor about their curriculum is that InterPlay Learning Academy hosts opportunities which utilize what they’ve learned throughout the week by applying it within alternative environments (each Friday) such as outdoor activities like hiking, scavenger hunts, rock climbing and even therapeutic animal-facilitated learning.

What really excites me for the reveal of this new brand, is the underlying foundation of hard work and dedication that founders Dana Johnson (Pediatric Occupational Therapist) & Joleen Fernald (Speech Pathologist) place into everything they dream, develop and implement. I strived to create a brand symbolic of a playful, confident, clean, academic and friendly theme that targets young audiences and their families.

InterPlay Learning Academy, I’m thrilled to share the reveal of your new brand with others on my blog today. You’re doing amazing things in our community to change the lives of the children and families that need this educational dynamic environment the most. Congrats!

Read more about the Creative Process that goes into brand development.